The Mister
World contest is an international beauty pageant for men, and has been
held since 1996. This pageant is run by Julia Morley, as Chairperson
and CEO of the Miss World Organization, the same organizer of the
Miss World pageant. Traditionally, Mister World lives in London during his
reign.
The Mister
World pageant is a biennial event, but was carried out only ten times to date,
since its founding. Generally, it is a three-week long international
competition, in which delegates are judged for their physical and mental
endurance, based on different fast-track events such as extreme sports, fashion
modeling, talent, interviews, and multimedia, before the sole winner will be
declared as “the world’s most desirable man.”